Hey! We’re Simply Taster (And We’re So Glad You’re Here)
Five food lovers scattered across the country, united by one mission: making high protein cooking actually doable for real people with real lives.
Our Purpose
It started with Emily’s 6 AM gym sessions and a refrigerator full of sad, dry chicken breasts. You know the ones – the “healthy” meals that made her question whether she could actually stick to her fitness goals without wanting to cry into a bowl of cereal by Thursday.
The lightbulb moment came during a particularly disastrous attempt at meal prep. Picture this: Sunday afternoon, kitchen counter covered in rubbery chicken, flavorless rice, and steamed vegetables that somehow tasted like disappointment. Emily looked at her week’s worth of “nutrition” and thought, “There has to be a better way.”
That’s when we realized the real problem wasn’t finding high protein recipes – it was finding ones that didn’t require a culinary degree, seventeen specialty ingredients, or the patience of a saint. We started Simply Taster because we believe healthy eating should fuel your life, not drain it.
Our Mission
Every single day, we’re in our respective kitchens testing, tweaking, and sometimes completely scrapping recipes that don’t live up to our “Simple. Strong. Nourishing.” promise. Karen burns through pounds of protein powder finding the perfect smoothie ratios. Cameron photographs the same chicken thigh seventeen different ways until the lighting shows you exactly when it’s done. Rachel fields your Pinterest comments at 10 PM because she genuinely wants to know if the sweet potato swap worked for your family.
We do this because over 150,000 people trust us with their weekly meal planning, and honestly? That responsibility keeps us up at night in the best possible way. When you message us that our 20-minute salmon recipe saved your Tuesday, or that your teenager actually asked for seconds on our protein-packed pasta – that’s why we obsess over every detail.
Our Vision
Picture this: Sunday meal prep that doesn’t eat your entire weekend. High protein meals that your family actually gets excited about. Walking into your kitchen and knowing exactly what to cook without scrolling through seventeen apps or settling for another protein bar dinner.
We’re working toward a world where eating for your goals doesn’t mean sacrificing flavor, time, or your sanity. Where “high protein” means delicious, not just functional. Where your meal prep containers are full of things you’re genuinely looking forward to eating – not just enduring.
Our Core Values
- Real Kitchen Testing: If it doesn’t work in Emily’s tiny Charlotte apartment kitchen with her basic equipment, we don’t publish it. Period. Every recipe survives what we call “the Tuesday night test” – tired cook, hungry family, 30 minutes max. If it fails, we start over.
- Honest About Failures: We’ll tell you when recipes flop (looking at you, cauliflower protein bread attempt #8) because learning from our disasters saves you from yours. Our “what went wrong” notes are just as important as our success stories.
- No Fake Food Photos: Cameron’s photos show real textures, actual portions, and natural lighting. If your food doesn’t look exactly like ours, something’s wrong with our instructions – not your cooking skills.
- Community-Driven Content: Rachel tracks every single comment, question, and suggestion. When you ask for more vegetarian options or budget-friendly proteins, that becomes our next content focus. You literally shape what we create.
- Transparency Always: Daniel ensures every affiliate link is disclosed, every nutrition calculation is accurate, and every partnership aligns with our values. If we recommend it, we genuinely use it.
Meet Our Expert Team (The Humans Behind the Screen)

Emily Walton – Founder & Brand Voice (Plus Recovering Cardio Queen)
Based in Charlotte, Emily discovered her love for high protein cooking during her transition from endless cardio sessions to strength training. After years of thinking “healthy” meant tasteless, she became obsessed with proving that nutritious food could actually be crave-worthy.
Her background in communications helps her translate complex nutrition advice into friendly, doable recipes. She’s the voice behind our editorial standards and the one who insists we test every single recipe at least five times before publishing. Her biggest failure? That infamous protein pancake recipe that somehow turned into rubber (we still laugh about it).
Why trust Emily? She’s been where you are – staring at bland chicken and wondering if healthy eating is worth it. Her personal transformation from cardio-only to strength-focused completely changed how she approaches food, and she shares every lesson learned along the way.
📩 Have questions about our content or want to share your Simply Taster success story? Email Emily directly: [email protected]

Karen Foster – Recipe Developer & SEO Writer (And Meal Prep Wizard)
From San José, Karen brings serious food writing chops and an obsession with making recipes actually findable online. She’s the mastermind behind our high-protein dinner series and those meal-prep guides that somehow make Sunday prep feel manageable instead of overwhelming.
With a background in both culinary writing and search strategy, Karen understands that the perfect recipe is useless if you can’t find it when you need it most. She’s the one timing every single step, testing ingredient swaps, and making sure beginners can succeed on their first try.
Her superpower? Turning “I don’t know what to cook” into “I’ve got five high-protein options ready to go.” Karen tests every recipe with both experienced cooks and complete beginners to ensure our instructions actually work for everyone.
📩 Got a recipe request or want to suggest an ingredient swap? Karen reads every email: [email protected]

Cameron “Cammy” Matthews – Food Photographer & Videographer (And Natural Light Ninja)
Anchorage-based visual storyteller who somehow makes protein-packed meals look as good as they taste. Cammy’s background in documentary photography translates perfectly to food – she captures real textures, actual cooking processes, and those crucial “this is what done looks like” shots that save you from overcooking.
No studio tricks, no impossible styling – just clean, clear photos that show you exactly what to expect. Her step-by-step technique videos have become legendary for their “oh, THAT’S how you do it” clarity.
Why Cammy’s photos matter: She shoots in natural light with standard equipment, so your kitchen results will actually match what you see on screen. Her “real cook” approach means showing the messy middle steps, not just the perfect final plate.
📩 Questions about cooking techniques or want behind-the-scenes photo tips? Cammy loves connecting with fellow food enthusiasts: [email protected]

Rachel Whitaker – Social & Community Manager (And Question-Answering Machine)
Based in Las Vegas, Rachel is the heartbeat of our community. She’s the one turning your Pinterest comments into our next tutorial series and making sure every Instagram question gets a genuinely helpful answer – not just a generic response.
Rachel has an uncanny ability to spot trends before they explode and test them responsibly (remember when everyone was obsessing over cloud bread?). She manages our content calendars across platforms while keeping everything authentic to our voice.
Rachel’s secret sauce: She genuinely loves problem-solving. Send her a cooking challenge or dietary restriction, and she’ll come back with three tested solutions and a step-by-step video. She keeps our comment sections kind, helpful, and refreshingly spam-free.
📩 Want to connect on social or share your Simply Taster creations? Rachel personally manages our community: [email protected]

Daniel Brooks – SEO & Partnerships Manager (And Data Detective)
Also based in Las Vegas, Daniel is the analytical brain behind making sure our helpful content actually reaches the people who need it. He builds those topical recipe hubs that help you find everything from high-protein breakfasts to low-carb dinners without endless scrolling.
Daniel’s partnership approach is refreshingly straightforward – he only connects us with brands and tools our team actually uses. His affiliate disclosures are crystal clear, and he tracks what genuinely helps our readers most, not just what generates revenue.
Why Daniel’s work matters: He ensures Simply Taster grows sustainably while maintaining the trust and transparency that makes our community special. When he recommends a product or partnership, it’s because it genuinely makes your cooking life better.
📩 Questions about partnerships, affiliate products, or technical site issues? Daniel handles the business side with personal care: [email protected]
How We Actually Do This Work
Here’s the behind-the-scenes truth: Every recipe goes through what we call “the gauntlet.” Karen develops and tests it multiple times in her San José kitchen. Cammy photographs every step in natural Anchorage light (yes, even in winter). Emily reviews it for brand voice and clarity. Rachel tests it with our community’s most common dietary restrictions. Daniel ensures it fits into our content strategy and serves our readers’ actual needs.
We maintain detailed testing notes for every recipe – what went wrong, what worked perfectly, and what we’d change. These aren’t just stored in some file; they become our improvement roadmap and often turn into helpful tips within the recipes themselves.
Why Trust Us? (Fair Question!)
Look, we’re not nutritionists or professional chefs – we’re food enthusiasts who got obsessed with solving the “high protein but actually delicious” puzzle. Our credibility comes from transparency: we show our work, admit our failures, and constantly improve based on your feedback.
We’ve tested over 500 high protein recipes in the past two years, with our community providing real-world feedback on everything from texture to family-friendliness. When readers tell us our 15-minute protein pasta saved their busy Tuesday, or that our make-ahead breakfast bowls helped them stick to their fitness goals – that’s our real credential.
Our Community (That’s You!)
Honestly, you shape everything we create. When Jessica from Portland messaged us about needing more vegetarian protein options, that became our plant-based protein series. When Michael shared his struggle with meal prep storage, Rachel created our container-by-container storage guide. When Sarah’s teenager finally approved our buffalo chicken wraps, we knew we’d cracked the code on family-friendly high protein meals.
Your questions become our content. Your successes fuel our creativity. Your challenges push us to develop better solutions. This isn’t just Emily’s blog with some team members – it’s a collaborative effort between our scattered-across-the-country team and the thousands of home cooks who trust us with their meal planning.
Our Promise to You
We research every nutrition claim, test every cooking method, and update recipes when we discover better techniques. If we make a mistake, we own it publicly and fix it immediately. Our editorial standards are simple: would we serve this to our own families on a busy weeknight? If not, it doesn’t get published.
We fact-check our nutrition information against USDA databases, cite our sources, and regularly update our content as we learn better methods. When we recommend products, it’s because we genuinely use them. When we partner with brands, we maintain editorial independence and always prioritize your results over revenue.
Let’s Stay Connected (We Actually Read Our Emails)
General questions or just want to say hi?
📩 [email protected]
📞 +1 (639) 666-7221
We typically respond within 24-48 hours, and yes, real humans write back!
For Technical Support:
📩 [email protected]
Website wonky? Login issues? Daniel personally handles tech support and usually responds same-day.
Careers:
📩 [email protected]
Love high protein cooking and want to join our remote team? We’re always interested in connecting with passionate food enthusiasts, even when we don’t have current openings!
For Writers:
📩 [email protected]
Want to contribute to Simply Taster? We look for writers who can blend personal experience with solid recipe testing. Send Karen your pitch with 2-3 published samples. Fair warning: we’re picky about quality, but incredibly supportive of our contributor family!
Mailing Address:
SimplyTaster LLC
339 1st Ave
New York, NY 10003
USA